100 Days of Founders Obsession

Every case file, written in full.

Instagram gets the fast version of each story. This is where the sourced, full breakdown lives, one company at a time, for the length of the challenge.

Fintech · Day 1

Zerodha

How a flat fee against the entire brokerage industry's pricing model built India's largest stockbroker, without a single rupee of outside funding.

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SaaS · Day 2

Zoho

How Sridhar Vembu turned a bootstrapped network-management company into a $1B+ SaaS business, without ever raising venture capital, and built its home base in rural Tamil Nadu instead of a metro tech hub.

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B2B Marketplace · Day 3

IndiaMART

Bootstrapped from 1996 to 2008, surviving the dot-com bust and 9/11 without a single outside rupee, then taking its first-ever outside capital on its own terms to fund a pivot into India's domestic B2B market.

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FMCG · Day 4

Haldiram's

Coming soon.